Love Hurts was released in 1991 and was the third and final studio album released by Cher for Geffen Records. The record featured production by Bob Rock and saw her continue to collaborate with John Kalodner, Diane Warren and Desmond Child. The album was recorded in late 1990/early 1991, during the first year of Cher's relationship to Bon Jovi's guitarist Richie Sambora. She dedicated the album to him and "every man that ever made me shed a tear".
The album contained four covers: "Save Up All Your Tears" recorded in the late 1980s by Bonnie Tyler and Robin Beck, Kiss song "A World Without Heroes" recorded in 1980, and "Love Hurts" a remake of the 1975 version which Cher had previously recorded for her album Stars. This time the song was more pop/rock rather than a ballad. The originally version was released by Everly Brothers in 1960. The European version contains also the worldwide hit "The Shoop Shoop Song (It's in His Kiss)" originally recorded by Merry Clayton in 1963.
Early releases of the album in the UK had the same cover as the American release, but later European releases had a different cover, showing Cher laying on a white background wearing a red wig. The European release also included the world wide hit, The Shoop Shoop Song (It's in His Kiss) which reached #1 in over 10 countries and has sold over six million copies. In the United States, The Shoop Shoop Song was available only through the original soundtrack, Mermaids for the film of the same name.
While the album did extremely well in the UK, its singles were only minor hits. "Love and Understanding" was the only big hit in the charts, but the album also produced many fans favorites including "Could've Been You" and big Cher favorites, "Save Up All Your Tears", "Love Hurts", and "Fires of Eden". Also "Love Hurts and "Could've Been You" was released only in Europe, while "When Lovers Become Strangers" was released only in North America.




The David Cassidy co-written song, I'll Never Stop Loving You, was released a year later on Cassidy's album, Didn't You Used to be?. One year before, it was already recorded by Heart and released on a Japanese special edition bonus CD for their album Brigade.

To promote the album, Cher did several performances worldwide. In North America she promoted the album on the Late Night with David Letterman. She also mad a special appearance on the ABC program In Concert on June 21, 1991 were she performed "Love Hurts", "Love and Understanding", "Save Up All Your Tears" and "A World Without Heroes". This particular performance was highly criticized because Cher lip-synced all songs from the album, veering from the ABC show's premise to showcase "honest" live rock. Later Cher, during an interview defended the lip-syncing that she did during the show and In Concert offered to Cher a chance to reappear (with her band plugged in and playing) later in 1991, but the performance never happened.
The album received further promotion from her third headlining Love Hurts Tour, which started on April 15, 1992 in Berlin, Germany. The tour was set to start on March 21, 1992 in Copenhagen, but due to illness the European concerts were rescheduled, except for the UK dates. Later dates on the North American leg of the tour were also rescheduled twice. Cher performed "Love and Understanding", "Save Up All Your Tears", "Love Hurts" and "Fires Of Eden" on her tour.


Photoshoot from "It's A Man's World"